In-game food just got real. 🎮🍔

Yep, the food gamers have looted, collected and craved in game is now at McDonald’s for the first time ever as part of the second instalment of the Side Missions platform.

Moa Nuggets from Halo, Blamco Cheese Bites from Fallout, World of Warcraft Dragonbreath Dip, Sour Cherry Fizz from Forza, Sugar Donut from Overwatch and a Candy Crush McFlurry and even a Legendary edition of the QPC.

In AV some of the world’s biggest gaming characters from Xbox leave their main mission.

We kicked off teasing the partnership with creators, social and XBOX to get gamers and fans talking.

Fans and creators went to a Side Mission event to taste the goods before anyone else.

The packaging is inspired by the original digital graphics from in-game and brought into the physical world. The in-game menu launches to masses everywhere in OOH, crafted with our very own McDonald’s gaming portals.